It’s been two weeks since Sonja Abrahamsson caught international attention for a string of controversial statements she made as the ‘Swede of the Week’ on Twitter. The Curators of Sweden, a tourism concern partly owned by the Swedish government, started the program in December — handing over the handle @sweden to a new Swede every week, in an effort to raise interest in Swedish culture and tourism. While we won’t ever know exactly how effective the campaign has been in increasing tourism, @sweden has been successful in accumulating 67,000 followers – almost 20,000 of those during Ms.
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Beyond @sweden: More Country Names on Twitter are Rotating Users
