Like+1SharePin ItShareThe Spark of Genius Series is made possible by Microsoft BizSpark. Each post highlights a unique feature of a startup. If you’d like your startup considered for inclusion, please see the details here.Name: IndochinoQuick Pitch: Made-to-measure menswear ordered online.Genius Idea: Takes less than 30 minutes, no appointment necessary.It was 2006 and Heikal Gani was in need of a suit. Gani, then a student at the University of Victoria in British Columbia, exhausted the inventories of offline and online retailers, eventually settling for what he describes as a “generic, off-the-rack garment” that required “extensive and expensive” tailoring.This experience was the genesis for Indochino, which began selling made-to-measure suits online in the spring of 2007.
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Custom Menswear Etailer Indochino Sets Its Sights Offline
