June 29, 2012 by Sam Laird Like+1SharePin ItShareAmong Olympic athletes, there may not be a more effective — or by-the-bootstraps — user of social media than runner Nick Symmonds. How’s this for — as the phrase goes — “leveraging social media”? In January, Symmonds held an eBay auction for the rights to his left shoulder. Symmonds would apply a temporary tattoo of the winning individual or corporate bidder’s Twitter handle to his shoulder for every competition of the 2012 track and field season, including this summer’s London Olympics
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Why Olympian Nick Symmonds Is Gold on Social Media
