July 6, 2012 by Lauren Indvik Like+1SharePin ItShareThe Spark of Genius Series is made possible by Microsoft BizSpark. Each post highlights a unique feature of a startup. If you’d like your startup considered for inclusion, please see the details here.Name: SignatureQuick Pitch: iPhone app connects customers with sales associates 24/7.Genius Idea: Leveraging mobile to provide an unprecedented level of customer service.Though online shopping has undergone multiple transformations over the past two decades, the same can not be said for brick-and-mortar retail. Shoppers are still brought in using approximately the same marketing tactics (think direct mail catalogs, window displays, seasonal sales). Product is still refreshed at the same rates and customers still line up and check out, with few exceptions, at cash registers.Signature, a mobile app company that bills itself as the “ultimate personal shopping assistant,” is looking to reengineer the way consumers shop in stores — namely, the stores of upscale clothing retailers
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In-Store App Smartly Syncs Shoppers And Sales Staff
