July 18, 2012 by Lauren Indvik Like+1SharePin ItShareThe Spark of Genius Series is made possible by MicrosoftBizSpark. Each post highlights a unique feature of a startup. If you’d like your startup considered for inclusion, please see the details here.Name: Hello La ModeQuick Pitch: A place to buy and sell designer goods.Genius Idea: A third party verifies the authenticity of purchases before payments are transferred.Search for a designer handbag on eBay, and you’re likely to come across more than a few fakes. The auction site has made general efforts to prevent the selling of counterfeit goods — namely, by agreeing to take down items at the request of brand owners, or that users report to be “suspicious.” Despite those sanctions, shoppers still must rely largely on their own knowledge of a product — the brand of a zipper, the shape of a buckle — to determine if an item they’re looking at is the real thing.Hello La Mode, which launched publicly Wednesday, is out to provide a better solution. Here’s how it works: Sellers create listings and, once they’ve found a buyer, ship their item to the company to verify its authenticity and condition
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A Marketplace for Authentic Designer Fashion
