August 1, 2012 by Lauren Indvik Like+1SharePin ItShareFor the past six months, The New Yorker‘s PR department has been promoting the photography and illustrations in current and past issues via Instagram. Now, it’s handing over the reins to the photographers who shoot for the New Yorker.“We love Instagram, it’s a great place to promote photography, but we felt that we were not using it properly,” Alexa Cassanos, senior director of public relations for the New Yorker, said of the decision.Staff photographers will rotate ownership of the account “every few weeks or so,” says Cassanos, beginning with Martin Schoeller, a staff photographer for The New Yorker since 1999. Over the past couple years, Schoeller has been photographing sets of identical twins, triplets and quadruplets around the country, and he will now begin sharing that work, as well as the processes for its production, with followers of the @newyorkermag Instagram account.
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‘New Yorker’ Hands Over Instagram Account to Guest Photographers
