Blog Archives

‘Deception’ Star Mocks Beyoncé’s Twitter Use

February 28, 2013
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Victor Garber, star of the NBC drama Deception, jokingly compares himself to Beyoncé.

Just like Queen B, the actor takes to the big screen, sings and even busts some moves. But Garber is referring to his presence, or lack thereof, on Twitter.

On Thursday in New York City, he said he doesn't use...

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Unemployed? The Right (and Wrong) Way to Brand Yourself

February 28, 2013
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I recently came in contact with a former technology executive turned job seeker. He was navigating a lengthy, frustrating job hunt, and not surprisingly, he was mad, depressed and growing somewhat panicked

I knew this about him before we’d even talked, because he’d been all over a couple of the LinkedIn Groups I follow,...

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‘Yahoo HR’ Twitter Parody Mocks Marissa Mayer’s Leadership

February 28, 2013
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New Yahoo CEO Marissa Mayer caused quite the stir last Friday when she decided to eliminate the option for employees to work from home

While some applauded the surprising decision as a bold move that should help Yahoo get back on track, many commenters criticized it harshly. In a digital age...

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Facebook Nudges Users to Catalog the Real World

February 27, 2013
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More than 1 billion people visit Facebook each month, mostly to see photos and messages posted by friends. Facebook hopes to encourage some of them to do a little work for it while they’re there. By asking people to contribute data—from business locations to book titles—and to check one another’s work, Facebook is...

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Advice for Clueless Brands on Social Media

February 27, 2013
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Bob Garfield and Doug Levy are authors of Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results. The book is an "owner’s manual" for business in the emerging Relationship Era. You'll have a chance to meet Garfield at SXSW 2013, where he'll be hanging out with the Mashable...

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Pearson Launches EdTech Incubator for Startups

February 27, 2013
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Publishing giant Pearson launched an incubator program for edtech startups, following in the footsteps of other educational companies like Kaplan

Pearson Catalyst, the new program, will match educational startups with Pearson brands and resources. The company's vast amount of content will be available to participants who can further develop their products to target and...

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Huawei Unveils Global Ad Campaign

February 26, 2013
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Huawei, which was recently deemed the world's number three cell phone maker, by volume, is attempting to raise its profile with a global branding campaign themed, "Make It Possible."

The ad above is the first in the campaign, which does not feature any of the company's phones...

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Oscars Take Gold Among Most Social TV Shows of the Week

February 26, 2013
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Oscars Take Gold Among Most Social TV Shows of the Week