When advertising and entertainment collide, as it so often does, "advertainment" is born.
Remember Felix Baumgartner's record-breaking space jump? That's advertainment from Red Bull. And the 18-minute Follow Phoenix documentary about rock band Phoenix? That's advertainment from Spotify for its (relatively new) Follow button.
It's everywhere. Advertainment can...
Twitter on Wednesday introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about
In a blog post, Nipoon Malhotra, product manager for revenue at...
Considering that they’ve never explicitly asked us about our preferences, it’s a minor miracle of big data that web advertising companies know anything about us at all. But at least half of the...
AUSTIN — Native advertising is the big buzzword of 2013, and it's seeking to redefine the way consumers interact with ads on the web. And though...
Whether you're looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable's Events Board has something for you. We picked four of the latest events, listed...
Allegations of idea appropriation are nothing new in advertising. However, when the stakes are as high as they are as in the Super Bowl, the charges have a bit more weight.
Thanks to YouTube, the accusations began well before the game as Lee Garfinkel, the chairman of Havas Worldwide NY, noted the similarities between...